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Two College Roommates Wanted a Better-For-You Bar

Ever wondered how much sugar was in your cocktail? Our founders Ron and Mike did too, and couldn't get a clear answer. So they decided to create Ficks on a mission to fix the bar, and make it better-for-you using real, transparent ingredients, that taste awesome too.

FROM FARM TO FIZZ

Authentic, refreshing taste only comes from using the highest quality ingredients. Ficks sources our fruit from the best farms and co-ops in the Western U.S. - from the grapefruit groves of Texas to the lush berry bushes of Oregon. There's a story in every sip of Ficks, and it all starts with our farmers growing real ingredients the right way.

REAL FRUIT, REAL TASTE

We had an LOL moment when we heard Big Seltzer celebrating their natural flavors making products more "fruit forward". You know the best way to do that? Put actual fruit inside! Ficks uses real fruit in all our products, not just natural flavors, for an incomparable upgrade in taste.

"We just wanted to fix what was broken in the alcohol industry, and show people that real ingredients could give them flavor without the calories."

- Ficks Founders

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